Everything you need to own local search in Texas
Four core services, one goal: make your company the obvious choice when buyers search.
TSBR offers four integrated Texas B2B services: Google Business Profile optimization, AI search and generative engine optimization, full local SEO, and B2B lead generation — engineered to win Map Pack, organic, and AI Overview visibility.
Four integrated services. One outcome: your company becomes the obvious choice when Texas B2B buyers search on Google, Maps, or AI.
GMB optimization that actually moves the needle
Google Business Profile is the front door for Texas B2B revenue. When a plant manager in Irving searches industrial equipment repair near me or a Houston facilities director looks for commercial HVAC contractors, the Map...
View full service →Get cited when buyers ask AI
Texas procurement teams increasingly ask AI before they ask Google. When someone queries Which commercial contractor serves Houston energy corridor projects? or Best industrial supplier in San Antonio, generative answers...
View full service →Full local SEO built for Texas
Local SEO for Texas B2B requires more than a handful of directory listings. Buyers search with metro-specific intent: commercial electrician Plano, civil engineering firm Round Rock, industrial distributor DFW. Your site...
View full service →Leads that close, not clicks that bounce
B2B lead generation through search is not about traffic volume. It is about qualified commercial inquiries from buyers ready to request quotes, schedule site visits, or issue RFQs. Texas industrial and contracting firms ...
View full service →What every engagement includes
- Full profile audit and duplicate listing resolution
- Primary and secondary category optimization
- Service and product catalog build-out with keyword alignment
- 50 to 90+ professional geo-tagged photos and video
- Weekly Google Posts with Texas buyer-intent themes
- Q&A seeding and monitoring for trust signals
Plus competitive analysis, custom strategy, direct founder access, monthly reporting, and ongoing optimization.
Our five-phase process
Audit
Every engagement begins with a forensic audit of your Google Business Profile, citations, website local signals, competitor Map Pack positions, and AI Overview visibility. We document suppression risks, NAP inconsistencies, category gaps, and quick wins versus structural fixes. You receive a written report with a prioritized 90-day roadmap before any implementation begins. This is the same audit we offer prospects for free because strategy without diagnosis is guesswork.
Strategy
Mike Kaswatuka builds a market-specific plan based on how your buyers search in each Texas metro you serve. We map commercial keyword intent, estimate competitive difficulty, align GMB categories and services, and define success metrics: Map Pack rankings, review velocity, qualified lead volume, and AI citation targets. Multi-location clients receive a branch-by-branch rollout sequence that prevents listing conflict and cannibalization.
Foundation Build
We fix the structural layer first: profile completeness, photo and video deployment, service and product entries, citation cleanup, on-page location optimization, and schema markup. Texas B2B buyers trust what they see. Facility tours, fleet imagery, certifications, and project proof published across GMB and your website establish the entity strength that both Google Maps and AI models reward.
Launch
The GMB Velocity System goes live: weekly Google Posts, Q&A seeding, review acceleration workflows, and competitor monitoring. Content aligns with seasonal demand and regional terminology. DFW industrial buyers, Houston energy corridor procurement teams, and Austin tech vendors search differently. Launch creative and keyword targeting reflect those differences rather than applying a generic national playbook.
Grow and Defend
Local search is not set-and-forget. Competitors react, algorithms shift, and AI Overviews expand into new query types. Ongoing management strengthens your signals, expands into adjacent service areas, reports ranking and lead attribution monthly, and defends Map Pack positions you earned. Clients who stay through the compounding phase see the largest ROI because authority accumulates across reviews, citations, content, and entity corroboration.
90-day engagement roadmap
Forensic audit, competitor teardown, citation cleanup, category alignment, photo deployment begins, 90-day roadmap delivered.
GMB Velocity launch: weekly posts, review systems live, Q&A seeding, location page optimization, first Map Pack movement typical.
Review velocity compounds, AI FAQ content published, schema deployed, top-5 keyword clusters enter 3-Pack contention.
Map Pack dominance in priority markets, AI Overview citations appear, lead attribution dashboards calibrated, competitor defense.
Weekly profile management, content calendars, ranking reports, expansion into adjacent service areas and keywords.
TSBR vs. typical agencies
| Feature | TSBR | Typical agency |
|---|---|---|
| Texas B2B specialization | Exclusive focus on commercial/industrial | Mixed retail, e-commerce, national |
| Founder access | Direct strategy with Mike Kaswatuka | Junior account coordinator |
| GMB approach | Velocity System: weekly posts, 50-90 photos, review systems | One-time profile setup |
| AI Overviews | Entity engineering + FAQ schema + monitoring | Not offered or generic blog posts |
| Success metrics | Qualified leads, pipeline, Map Pack, AI citations | Traffic, impressions, keyword counts |
| Multi-location Texas | Branch rollout without cannibalization | Single-location templates |
| Citation management | 70+ directories, ongoing NAP audits | Basic listing submission |
| Content production | Google Posts, Q&A, location pages included | Optional add-on at extra cost |
| Reporting | Rankings + calls + CRM attribution | PDF ranking reports only |
| Contract philosophy | Results-earned renewals, clear 90-day roadmap | Opaque annual retainers |
Not sure which service you need?
We will audit your current visibility and recommend the highest-impact starting point for your Texas markets.
Request Free Audit