Real Texas B2B outcomes
Four detailed case studies with challenge, solution, metrics, and client quotes.
TSBR case studies document verified Texas B2B outcomes: Map Pack dominance in 74 days, 4.3x lead volume lifts, AI Overview citations, and measurable commercial pipeline growth across DFW, Houston, Austin, and San Antonio.
Our measurement methodology
Every case study below tracks four dimensions: Map Pack position movement for agreed commercial keyword clusters, qualified lead volume (calls and forms attributed to Maps/organic/AI), review velocity, and AI Overview citation appearances. We do not report vanity traffic. B2B pipeline impact is the standard.
Timelines reflect full GMB Velocity System implementation with client cooperation on review requests and photo deployment. Partial implementation produces slower results — we document both in audits.
Actual outcomes from Texas B2B companies. Names anonymized where requested; metrics verified.
From page 9 to 17 Map Pack positions in 74 days
The challenge
Precision Machine Works in Irving had best-in-class CNC capabilities and a loyal referral base, but was invisible on Google. Their Google Business Profile was incomplete, photos were outdated, and competitors with weaker facilities dominated the Map Pack across DFW industrial corridors. Organic rankings sat on page 9 for high-intent terms like commercial machine shop Irving and industrial CNC DFW.
Our solution
TSBR deployed the GMB Velocity System: full profile reconstruction, 78 geo-tagged facility and equipment photos, weekly Google Posts aligned to manufacturing buyer intent, systematic review requests after project delivery, and citation cleanup across 80+ directories. We built supporting service-area pages and FAQ schema on their site to reinforce entity signals for AI Overviews.
Results
Within 74 days Precision Machine Works held 17 #1 Map Pack positions across Irving, Grand Prairie, Arlington, and Dallas industrial zones.
Commercial quote requests increased 620% compared to the prior six-month baseline.
The sales team closed 41 new B2B accounts in five months, with the majority self-reporting Google as the first touchpoint.
Review velocity reached 91 authentic five-star reviews with keyword-rich project descriptions that strengthened both Maps and AI citation trust.
"We had been invisible despite having the best equipment and service in North Texas. TSBR completely transformed our visibility."
— Director of Operations, Precision Machine Works, Irving4.3x lead volume after dominating Maps and AI Overviews
The challenge
Gulf Coast Commercial Construction served greater Houston with strong project credentials but relied almost entirely on bid networks and word of mouth. Their Google presence was thin, categories were misaligned, and they were absent from AI generated answers when facility managers searched for commercial contractors in Houston, Katy, and The Woodlands.
Our solution
We rebuilt their Google Business Profile around commercial contracting categories, deployed project showcase posts weekly, and implemented a field-team review workflow after substantial completion milestones. Parallel AI optimization added structured project case content, LocalBusiness schema, and entity reinforcement across industry directories. Competitor gap analysis targeted Map Pack keywords with the highest bid-value in their service mix.
Results
Qualified project leads increased 4.3x within 90 days of launch.
Gulf Coast now appears in the top three AI Overview citations for multiple Houston metro commercial construction queries.
Eighty-nine new reviews in 90 days established social proof that shortened sales cycles with procurement teams.
Attribution tracking tied $1.8M in new pipeline directly to Google Maps and organic local touchpoints.
"The combination of GMB work plus AI optimization put us in conversations we were never part of before."
— Owner, Gulf Coast Commercial ConstructionDominant Austin metro visibility and AI citations
The challenge
Lone Star Civil Engineering had deep expertise in Austin metro transportation and site development but lost discoverability to national firms with larger marketing budgets. Location pages were thin, the GMB profile underrepresented their service footprint across Round Rock, Cedar Park, and Georgetown, and AI models rarely cited them for civil engineering recommendations in Central Texas.
Our solution
TSBR engineered a multi-city local SEO architecture: dedicated landing pages for each Austin metro submarket, consistent NAP across municipal and industry directories, and a GMB content calendar featuring project milestones and permitting expertise. AI-first content blocks answered procurement questions directly, supported by FAQ and Service schema. Review outreach targeted general contractors and developers after successful project closeout.
Results
Lone Star achieved top-3 Map Pack visibility in 12 Austin metro markets within one quarter.
RFP invitations increased 2.8x as developers found them through Google before bid lists were issued.
AI citation monitoring showed top-5 placement for core civil engineering queries across Austin and Williamson County.
Sixty-four reviews in four months established E-E-A-T signals that differentiated them from generic national competitors.
"TSBR made us the obvious local choice for civil engineering in Austin. Our partners now find us before we find them."
— James K., Managing Partner, Lone Star Civil EngineeringMap Pack dominance and 3.2x quote requests
The challenge
A San Antonio industrial supplier serving South Texas manufacturers had strong inventory and fulfillment capabilities but minimal digital presence. Competitors with smaller warehouses outranked them in Google Maps for critical RFQ searches. Inconsistent NAP data across legacy directories suppressed their primary listing.
Our solution
We consolidated duplicate listings, standardized NAP across 75 citations, and rebuilt the profile with product-category-aligned services, warehouse photography, and weekly posts highlighting stock availability and lead times. B2B keyword mapping targeted terms procurement teams use: industrial supplier San Antonio, manufacturing parts near me, and MRO distributor South Texas. Landing page optimization closed the loop between Maps clicks and quote form submissions.
Results
Quote requests increased 3.2x within the first 90 days.
Eight #1 Map Pack rankings across San Antonio and surrounding industrial corridors.
First top-3 Map Pack position arrived in 54 days after profile relaunch.
Seventy-six reviews from plant managers and maintenance supervisors provided keyword-rich credibility that improved both rankings and conversion.
"We stopped losing RFQs to smaller competitors who simply showed up first on Google. TSBR fixed that fast."
— VP of Sales, Alamo Industrial Supply, San AntonioClient testimonials
"We went from page 9 to owning 17 Map Pack positions in 74 days. Our sales team is now overwhelmed with high-quality commercial leads."Director of OperationsPrecision Machine Works · Irving, TX
"The GMB work plus AI optimization put us in conversations we were never part of before. We are now the default recommendation in greater Houston."OwnerGulf Coast Commercial Construction · Houston, TX
"TSBR understood our civil engineering practice better than any agency we interviewed. Austin metro visibility changed our bid pipeline within one quarter."James K., Managing PartnerLone Star Civil Engineering · Austin, TX
Typical 90-day engagement
Forensic audit, competitor teardown, citation cleanup, category alignment, photo deployment begins, 90-day roadmap delivered.
GMB Velocity launch: weekly posts, review systems live, Q&A seeding, location page optimization, first Map Pack movement typical.
Review velocity compounds, AI FAQ content published, schema deployed, top-5 keyword clusters enter 3-Pack contention.
Map Pack dominance in priority markets, AI Overview citations appear, lead attribution dashboards calibrated, competitor defense.
Weekly profile management, content calendars, ranking reports, expansion into adjacent service areas and keywords.
TSBR vs. typical agencies
| Feature | TSBR | Typical agency |
|---|---|---|
| Texas B2B specialization | Exclusive focus on commercial/industrial | Mixed retail, e-commerce, national |
| Founder access | Direct strategy with Mike Kaswatuka | Junior account coordinator |
| GMB approach | Velocity System: weekly posts, 50-90 photos, review systems | One-time profile setup |
| AI Overviews | Entity engineering + FAQ schema + monitoring | Not offered or generic blog posts |
| Success metrics | Qualified leads, pipeline, Map Pack, AI citations | Traffic, impressions, keyword counts |
| Multi-location Texas | Branch rollout without cannibalization | Single-location templates |
| Citation management | 70+ directories, ongoing NAP audits | Basic listing submission |
| Content production | Google Posts, Q&A, location pages included | Optional add-on at extra cost |
| Reporting | Rankings + calls + CRM attribution | PDF ranking reports only |
| Contract philosophy | Results-earned renewals, clear 90-day roadmap | Opaque annual retainers |
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